We build event properties designed to outlive a single edition. From the original idea to the brand, audience, business model and execution—we build the entire IP ecosystem.
Creating an event that becomes a recognizable property is a different game.
An event IP is…
A name people remember.
A brand people recognize.
An audience that comes back.
Partners that want to be associated with it.
A proposition that can evolve.
The potential to become bigger than its first edition.
We work with businesses, brands, associations, entrepreneurs and organizations to transform ideas into ownable, marketable and scalable event IPs.
Creating an event IP involves far more than finding a venue and putting people on a stage. We help you build the entire ecosystem.
01
We start with the idea.
What problem does the event solve? Who is it for? Why should it exist?
02
We turn the idea into a clear proposition.
Positioning · Audience · Format · Theme · Differentiation · Value proposition
03
We create the identity of the property.
Name · Brand identity · Visual language · Messaging · Brand guidelines · Digital presence
04
We build the actual event ecosystem.
Programming · Speakers · Partnerships · Sponsorship · Experience architecture · Production journey
05
We take the IP to market.
Go-to-market strategy · Content · PR · Social media · Digital campaign · Community activation
06
The first edition is only the beginning.
New cities · New editions · New audiences · New formats · New revenue streams
An event can be successful once. An IP is designed to become successful again and again.
You don’t need a business plan.
You don’t need a name.
You don’t need a logo.
You don’t need a venue.
You don’t even need to know exactly what the event should look like.
1
What should it be?
2
Who is it for?
3
Why will people attend?
4
What should we call it?
5
How should it look?
6
How do we launch it?
7
How do we market it?
8
How do we monetize it?
9
How do we make it bigger?
You may have the idea. We bring the experience to turn it into something bigger.
Challenge the idea where necessary
Shape the proposition
Find the audience
Build the brand
Design the experience
Create the marketing engine
Build the commercial model
Launch it
Help you grow it
